Over the past decade, investors have had great success using direct mail marketing to find property to buy. The most popular and widely used list is the Absentee Owner List. With all this popularity from increasing numbers of investors, we have to ask how effective it remains.

Do Absentee Owners Get Too Much Mail from Real Estate Investors?

I have heard so many tales

  • Investors getting a dozen offers a month (don’t forget, they are absentee owners too)
  • Owners calling to complain that they want to be taken off lists
  • One investor even got an invitation to an open house that was sent to “all the investors who had sent letters with offers to buy the house”

There are a lot of mentors recommending it to all their students so it must still be working somewhat. But the question begs to be asked: With all this saturation, is the Absentee Homeowner List still be the best list to use?

There are so many “versions” of the Absentee list because various gurus are recommending them. Some limit with high equity, others by length of ownership (purchase/sale/transfer date) and some even specify that owners live out of state. The point remains however: just because the list has different targeting, the recipients are still the same people on everyone else’s Absentee Owner list.

The saturation of the absentee market doesn’t mean that it is time to give up hope on Direct Mail Campaigns.

There are new motivated seller lists for Real Estate Investors that let you add owner occupant homeowners.

Two of these lists stand out and are available working with mailing list brokers specializing in Real Estate Investor seller mailing lists.

Owners with Low Financial Stability Scores (FSS)

The Financial Stability Score was developed by the credit industry to segment people who would be likely to qualify or not for loans because there are so many regulations and requirements surrounding credit score data. People on the low end of FSS are rarely able to buy a house, so this indicates that the homeowner’s circumstances might have changed and they are now struggling financially.

Learn more about Low FSS lists

Seniors with Long-Time Ownership

Homeowners who have been in their home for 15-20 years or more are often ready to move on for several reasons. One is that the kids are gone and they want to downsize. The other is that as they get even older, that they need to transition to assistance.

Learn more about the Senior’s Motivated Seller List

These new Seller Lead Lists share some advantages for the Real Estate Investor

It’s highly likely that the owners haven’t invested much in their home so they have haven’t done much updating and have probably fallen behind on maintenance. As a result, these potential sellers wouldn’t be expecting the same prices that their neighbors with the new roof and modern kitchen.

Another key advantage is that both these lists can combine absentee owners and owner occupied if you want.

RE-Investor List can help tailor these lists for your market. Call today. 475-221-7075

May@re-investorlist.com