Real Estate Investors always need to be on the hunt for motivated sellers with properties they can buy. Some resort to “Driving for Dollars” and others use their time more wisely by “Mailing for Money” to off-market leads.
The mailers need a list of people who own homes that the investor would want to buy and who share motivational characteristics to want to sell.
Seniors and other empty nesters who have owned their home for 15 or more years are a prime target for your mail campaign.
As a population, these folks are often ready to downsize or transition to assistance.
As with a lot of homeowners from the older generation, there is a good likelihood that there hasn’t been a lot of remodeling and updating. This, along with the probability of deferred maintenance mean that you can purchase the house at a bargain.
You can offer less money for their 3 bedroom/2 bath house when you find
- old kitchen appliances
- dated wall paper in living room
- faded carpet
- peeling paint
This gives you financial advantage in a neighborhood where you’ll find neighbors who moved in and fixed things up just a couple years ago. With this price differential you can fix things up and have a higher profit from your flip or rental.
If you work with a mailing list broker, they can make additional suggestions and utilize criteria to customize the list just for you.
This same group can be your lifeblood in areas where the county doesn’t release real estate information for absentee owners.
Whether you are a real estate strategy is flipping, buy and hold, wholesaling or BRRRR, think about the Seniors with 15+ Year Ownership for your next seller mail campaign.
Click here to get some tips in creating the pitch on your mail piece.
