Two things that make a good mailing list for real estate investors looking for properties to buy.
Real Estate Investors have found direct mail campaigns to be one of the most effective ways to find Off-Market Leads. Before they can mail, they need to find a list with the best prospective sellers.
Two Objectives for an effective real estate investor’s mailing list
You want to mail to homeowners
Who… #1: want to sell their house
That…#2: have property you want to buy
Sounds simple! Yes, but there are several choices to make in order to reach the objectives for your customized off-market list.
Let’s break things down.
Finding homeowners who want to sell their home
Many sellers have common attributes that you can pull depending on your objectives
- Absentee Owners or Owner Occupied
- Owner’s age – seniors may be ready to downsize
- How long they have owned the house
- Household Income
- Financial Stability Score
- Equity in home – high or low
- Number of investment properties
Then focus in on the characteristics of the home you want to buy
- Location (zips, cities, counties)
- Home Value
- Property type – Single family, multifamily (2-4), condominium
- Number of bedrooms and bathrooms (not available everywhere)
Keep in mind that this is a numbers game. While you don’t want to waste your postage mailing to everyone in town, you don’t want to narrow things down so much that you don’t have enough for a viable campaign.
A list broker who knows the real estate investor landscape will be key to helping you with the process.
Building a good list will bring results to your direct mail campaign.
